My Journey
For more than 30 years I have been helping leading brands such as Astra Zenica, Roche, Coller Capital, The White Company, Hotel Chocolat., Lloyds Bank, Berkeley Homes and many more and I am constantly refining ways to build brands that are and continue to be relevant.
With the fundamental principle of emotional brand development at the heart of my process I help organisations build lasting relationships and understanding between business and consumer and create brand loyalty and meaningful connectivity that transcends transactional behaviour.
The result… brands that endure.
Core Values
RWT brand pillars
The RWT core principles reflect a commitment to striving for excellence, adopting innovation and creativity, and promoting an environment of respect both within our team and towards valued customers.
Passion
When it comes to design I am passionate about not only the end result but also the process and its a journey that I encourage brave clients to tread with me.
Integrity
All of the work I create – I create. If I use other people for my work I am clear about what they have helped with and I am not afraid to call out bad design in private and on stage.
Talent
I am proud that I have spent years honing my skills as an illustrator, designer, brandologist and a creative and consider myself fortunate to have the talent to help bring ideas to life.
Connection
Its what we do this for. To connect with others, to share ideas, to build more than client lists... to build lasting meaningful relationships and brand loyalty on a foundation of trust.
Bravery
…To make mistakes, to learn, to grow, to embrace that change is inevitable and that at any given time we can only offer the best of ourselves and regard criticism as free advice.
As the founder of RWT Creative it has been my goal to help my customers connect with their audience through understanding aspirational, physical and emotional connection. Only by doing this can brand relationships be truly meaningful.
— Russell Turner, founder of RWT Creative
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Design
Beautiful
There is no such thing as bad design simply design or no design. The aim of course is to make whatever creating beautiful. This of course happens when you connect with your audience and when you do they can call your design good if they so wish. This in itsself is by design and never left to chance.
Practical
Whether it's a sign pointing you in the direction of an airport check in or to a consulting room, the wrapper on some food, the packaging for a tube of skincare or an exhibition stand – it must be practical and fit for purpose, adhering to guidelines and protocols whether brand determined or legislated.
Versatile
Uncompromising quality and pieces that simplify and enhance modern living are always those that are versatile. Consider your favourite brands and they will be "handy" enhancements to your daily existence. It's a simple way of defining which of the myriad of consumer brands out there are right for you.
It's not rocket science
I created RWT Creative in 2010. "Everything should be made as simple as possible, but no simpler", is a quotation attributed to Albert Einstein regarding science, but it is a quotation that I believe holds true in all aspects of life and the world of design has for a long while been made to appear more confusing and complex that it really is.
...and no sleight of hand
Design should be practical, beautiful, versatile and timeless and focussed upon enhancing the lives of the consumers that buy the brands that we have so carefully created.
Everything should be made as simple as possible,
— Albert Einstein
but no simpler.
Cut through the noise
We all live faster more stressful lives with more demands, products and agendas pulling on attention. Despite increased generational wealth and technology many find that there is little that has made space for that rare commodity of all – quality time.
Creativity is an escape and a way back to balance. A way back to understanding self and a way to engage with our true values. When this happens we can truly consider which or all the millions of communications vying for our attention are really worth giving our valuable time toward.
I want to inspire, educate, collaborate, discuss, de-mystify this thing called creativity! This is a journey and I want you to join with me and together learn how to build brands that deliver experiences that are meaningful, yet altogether more simple, authentic, rich and fulfilling.