Touchpaper

Igniting Your Brand

Designed for businesses ready to ignite their brand identity or those seeking a cost-effective solution to revamp their existing brand, the Touchpaper package offers a streamlined approach to brand development. With a focus on simplicity and affordability, this package equips you with the essentials to make a powerful impact across your marketing channels.

• Brand Workshop (Half Day)
  Kickstart your brand journey with a focused workshop designed to uncover your unique identity and market positioning.

• Core Values Definition
  Identify and articulate your core values with supporting evidence to guide your brand's ethos.

• Identify Features and Benefits
  Pinpoint the key features and benefits of your offerings to communicate value effectively.

• Ideal Customer Identification
  Identify your ideal customers and understand their needs, preferences, and pain points.

• Emotional Triggers Analysis
  Understand the emotional triggers of your target audience to create impactful messaging.

• Brand Personality Definition
  Define your brand's personality traits to establish a relatable and consistent identity.

• Tone of Voice Definition
  Develop a distinct tone of voice that resonates with your audience and reflects your brand's personality.

• Value Proposition Creation
  Craft a concise and compelling value proposition that highlights the unique benefits you offer.

• Elevator Pitch Development
  Write a clear and captivating elevator pitch to succinctly communicate your brand's essence.

• Logo or Brand Identity
  Craft a visually striking representation of your brand that resonates with your target audience.

• Brand Assets
  Develop additional brand assets such as colour palettes, typography guidelines, and imagery styles to maintain consistency across all brand materials.

• Basic Brand Guidelines
  Establish basic brand guidelines to ensure consistency in identity use.