Freerange Thinking
Welcome to RWT Creative the home of Freerange thinking. Where ideas take form and thoughts become tangible. Whatever your brand or proposition, communicating your values with creativity can capture the imagination of your target audience and build meaningful brand relationships.
Being unique, different, unusual can be intimidating. This however is often the crowning glory of leading brands and to avoid standing out is to deny yourself the opportunity of being noticed.
Stand out from the crowd. Be you. Be unique. Be brave.
Practical, Versatile…
Beautiful transformations
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Design Philosophy
Rooted in the principles of the Bauhaus movement where design should not only be aesthetically pleasing but also practical and versatile. Beauty is not enough; designs must serve a purpose and adapt to the evolving needs of clients. My approach to design sets me apart. When you engage with me, you're speaking directly to the creative mind behind the brand. From brand messaging hierarchies to brand identities that are unique, compelling, and unforgettable. With one hand in the rich traditions of design and the other firmly in the tech rich future ensures a fresh, exciting approach to every project.
Making your brand development experience simple
Brand Packages
To make your brand development project simple, I have created two packages that are costed to give you the best value for money and access to all the tools that you need in order to build your brand and have agreater understanding of what your brand is all about so that you are not spending valueable time guessing if what you are doing is right or working.
Your identity
A shortcut to an emotional response and brand loyalty.
An integrated approach
Design Application
Client involvement is a cornerstone of my approach. Your insight and input are invaluable in creating a brand that truly represents you. Even the smallest contributions from my clients have a big impact on the final result, making it a shared journey of creation.
- Branding and Identity Design
- Graphic Design
- Web Design
- Digital Marketing
- User Experience (UX) Design
- Print Design
- Packaging Design
- Illustration
- Typography
- Photography
- Motion Graphics
- Environmental Design
- Interior Design
- Infographics
- Digital Marketing Assets
- Wayfinding and Signage Design
- Publication Design
- Icon Design
- Brand Collateral Design
- Exhibition and Display Design
- Retail Space Design
- Digital Art Direction
- Concept Art
- Responsive Design
- Mockups and Prototypes
- Sustainable Design
- Workshop Creation
- Focus Groups
Branding in action
Hotel Chocolat.
Hotel Chocolate. began life as Choc Express, and way before the shops that we all love on the high streets Angus and Peter well providing chocolates to hotels – the ones you would find on pillars. Choc Express was to my knowledge the first gift provider of its kind selling chocolates as a mailed gift instead of flowers. The Chocolate tasting club meant that loyal customers could not only have chocolates delivered but they could have their favourites.
I always considered Angus to be the Mr. Wonka of Choc Express and when it was announced that Choc Express would be changing its name and would need a rebrand I got it immediately. No longer was it just fast delivery of chocolates – It was a destination product that capturedthe imagination. Hotel Chocolat. the place where your mind wanders as you bite into the rich hand made chocolatier chocolates.
And way before Angus had shared his plans I offered my services at the Hotel when opened – I never did work their but he shared his plans to open just such a hotel in St. Lucia where I visited in the 1990s. I knew instantly that Hotel Chocolat. would capture the imagination of the chocolate buying public.
It was and remains an emotional and physical and aspirational destination and it was the first example of a client that really understood the importance of these three pillars in creating meaningful lasting connection.
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