Advertising
In it’s most basic form advertising is simply about telling potential customers who your are,
what you do, who you do it for, where you do it and how you do it.
Advertising
So it’s simple right?
Wrong.
Like all things that are simple it does not follow that creating a killer advert that engages and captures your audiences imagination is easy.
The phrasing of the advert must be targeted to work at an emotional level, to a specific audience, at a specific time. Once you have captured the imagination and triggered an emotional response your advert will need to help the reader to find what they need to rationalise a buying action. Understanding the design process and the ways in which to use verbal and non-verbal communication tools is what we do.
Where we apply it
- On-line
- Magazine
- Television
- Press
- Direct Mail
- Adshell
- Vehicle
- Radio and Cinema
