Creativity is something that has always been important to me ever since I was stuck in hospital with meningitis at the age of 4 with a pencil and paper. Today its just as important to me as I not only help to develop brands – I also help to teach children and young carers how to include creativity in everything they do – whether crafting, cooking, painting or drawing or simply thinking about ways in which to solve problems.


There is always room for improvement and growth and so I am continually honing and developing my skills in order to expedite the brand development process with a combination of unique tools and insights gained from over 30 years in the creative industry, working on some leading brands, across multiple sectors, alongside some of the most inspirational designers and clients I could have wished to have met.

Graphic Design100%
Brand Creation95%

An unhealthy passion

My first passion was and still remains sport and art. I have played football, Rugby, competed as a swimmer, athlete and I have always thrown myself headfirst into challenges. It is with the same passion that I committed myself to art and design and the belief in what creativity can accomplish.

I qualified from art school and in my first role was helping to typeset The Oxford English Dictionary as well as helping to layout the covers for educational science textbooks. As a junior designer, I have enjoyed working with some incredible clients and 30 years on I have honed my skills and continue in helping to deliver ambitions through graphic design and illustration for clients including:

  • Lloyds Bank
  • Collar Capital
  • Roche
  • Astra Zenica
  • Bayer
  • The White Company
  • Hotel Chocolat.
  • Discovery Yachts
  • Vida For You Skincare
  • The Berkeley Group
  • Dandara


The Process I use gets to the very core of a brand – to it’s DNA. Uncovering the brand’s values creating mindshare communication strategies that align perfectly with ideal client’s. Connecting on an emotional level to build trust and loyalty. I light the way to building great brand identities and brand images – Brands that are fit for purpose.